Lead management refers to a procedure in which all the leads are managed equally and constantly. Lead management becomes extremely complex when the number is really high and to overcome this situation, the enterprises need to install lead management software. This software is used to capture the leads, chasing their movement, entitling them, and giving them perpetual attention and making them sales ready. In brief, we can say that lead generation includes attracting the customers and collecting their information such as names, addresses, phone numbers, e- mail id etc. for registering and contacting them. It becomes highly difficult for a firm to capture and cultivate leads if they don’t have such kind of a tool. This process becomes costly and inefficient unless a company installs lead management software.
Company’s can integrate their ERP systems with Lead management software to combine their processes and software into a single database.
Sales force management and performance metrics tracking come under this tool allowing you to qualify leads at various levels of contacts with the help of filters and reports.
Marketing Automation Tools
Generating leads through digital marketing come under this specific tool.
Features of Lead Management Software