Customer Relationship Management

Customer Relationship Management

Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of CRM as a system to capture information about your customers. However, that is only part of the picture. CRM involves using technology to gather the intelligence you need to provide improved support and services to your customers. In other words, CRM is also about what you do with that information to better meet the needs of your existing customers and identify new customers, resulting in higher profits for you.

The Main Features Of Customer Relationship System :

  • Track responses vetted through customer retention programs and lead generating surveys, outlining key areas of interest potential customers have, and the estimated time frame they expect to need those products or services.
  • Alert you to responses as they come in.
  • Systematically prioritize and segregate urgent leads, sending you a daily message so that you can quickly follow up.
  • Organize future needs into their own category, and provide monthly alerts, so you can schedule out targeted mailings or other responses and utilize a second-tier alert as the date of need becomes closer.
  • Give you around-the-clock access to customer relationship management, with multiple views such as by customer, by date or by program.

Ask A relevant Question

Couldn't find an answer to your question?
No problem, just ask it here and we'll get back to your soon.